Another Atari lawsuit was filed against American Multiple Industries, the manufacturer of the controversial X-rated game, Custer’s Revenge. Atari feared that it would receive negative publicity if the third-party company was allowed to release its software. Because of the subject of Custer’s Revenge, Atari received many negative letters from Native American and women’s groups. As such, Atari wanted the game removed from the market, because it feared that the public would mistakenly believe that it had endorsed the game.
American Multiple Industries wound up filing an $11 million suit against Suffolk County, New York, on the grounds that the county had pushed to prohibit the game from being sold. The county argued that they enforced the ban because they believed Custer’s Revenge was a danger to the health and safety of its residents.
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